Arnould, Eric J. creator Price, Linda L. (Linda LaVonne) 1952- Zinkhan, George M. (George Martin) text nyu New York McGraw-Hill - Irwin 2002 monographic eng

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Introduction : Production, acquisition, consumption, and disposal, 3. -- Consumer behaviors and marketing strategies, 29. -- KLearning about consumers, 71. -- The changing world of consumption, 107. -- The meaning and nature of culture, 139. -- Economic and social structures, 179. -- The self and selves, 231. Lifestyles : Consumption subcultures, 271. -- Perceptions : World of sensations, 309. -- Acquiring things, 341. -- Why do people buy? motivations, needs, and involvement, 377. -- Experience, learning, and knowledge, 419. -- Attitude models and consumer decision making, 457. -- Organization and household consumer behaviors, 495. -- Interpersonal influence, 537. -- Consumer innovation, 569. -- Consumer satisfaction, 615. -- Consumption meanings, 655. -- Disposal, recycling, and reuse, 699 Eric J. Arnould, Linda Price, George Zinkhan Consumer behavior Consumer behavior United States Comportamiento del consumidor 20151200 HF 5415.32 A765c 2002 658.8342 0256133603 http://www.loc.gov/catdir/toc/mh021/00066436.html http://www.loc.gov/catdir/toc/mh021/00066436.html 060907 20230410115619.0 38