Chan, Savio,

China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. - Hoboken, NJ : Wiley, [2014] - xv, 223 pages ; 24 cm

Includes bibliographical references and index.

9781118834749 1118834747

2015303164


Consumer behavior--China.
Marketing--China.
Consumers--History.--China
Consumers--China.
Comportamiento del consumidor--China.
Márketing--China.
Consumidores--Historia.--China
Consumidores--China.

HF 5415.33 / C454c 2014

658.8