Chan, Savio, China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. - Hoboken, NJ : Wiley, [2014] - xv, 223 pages ; 24 cm Includes bibliographical references and index. ISBN: 9781118834749 1118834747 LCCN: 2015303164 Subjects--Topical Terms: Consumer behavior--China.Marketing--China.Consumers--History.--ChinaConsumers--China.Comportamiento del consumidor--China.Márketing--China.Consumidores--Historia.--ChinaConsumidores--China. LC Class. No.: HF 5415.33 / C454c 2014 Dewey Class. No.: 658.8