Fromm, Jeff. <br/><br/>
Marketing to millennials :  reach the largest and most influential generation of consumers ever / 
Jeff Fromm and Christie Garton. 
 - xix, 202 p.:  ill.;  24 cm 
<br/><br/>Includes bibliographical references (pages 179-191) and index. 
<br/><br/>Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. 
<br/><br/><label>ISBN: </label>9780814433225 (hardcover) 0814433227 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young adult consumers--Attitudes.<br/>Generation Y--Attitudes.<br/>Target marketing.<br/>Consumer behavior.<br/>Consumidores jóvenes --Actitudes<br/>Comportamiento del consumidor
<br/><br/><label>LC Class. No.: </label>HF 5415.332  / F932m 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8