01393cam a2200337 i 4500 44700 44700 BJBSDDR 20230410115620.0 ta 130321t20132013nyua b 001 0 eng 9780814433225 (hardcover) 0814433227 (hardcover) spa BJBSDDR eng HF 5415.332 F932m 2013 658.8 Fromm, Jeff. Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. New York : AMACOM, American Management Association, [2013] Ã2013 xix, 202 p.: ill.; 24 cm Includes bibliographical references (pages 179-191) and index. Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. Young adult consumers Attitudes. Generation Y Attitudes. Target marketing. Consumer behavior. Consumidores jóvenes 1327 Actitudes Comportamiento del consumidor 1328 Garton, Christie. 1326 lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415.332 F932m 2013 00000120330 2018-10-24 00:00:00 1 2018-10-24 BK