reach the largest and most influential generation of consumers ever Fromm, Jeff. creator Garton, Christie. text bibliography nyu 2013 2013 monographic eng

print

xix, 202 p.: ill.; 24 cm Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. Jeff Fromm and Christie Garton. Includes bibliographical references (pages 179-191) and index. Young adult consumers Attitudes Generation Y Attitudes Target marketing Consumer behavior Consumidores jóvenes Actitudes Comportamiento del consumidor HF 5415.332 F932m 2013 658.8 9780814433225 (hardcover) 0814433227 (hardcover) 130321 20230410115620.0 spa