TY  - BOOK
AU  - Fromm,Jeff
AU  - Garton,Christie
TI  - Marketing to millennials: reach the largest and most influential generation of consumers ever 
SN  - 9780814433225 (hardcover)
AV  - HF 5415.332 F932m 2013
U1  - 658.8 
PY  - 2013///]
CY  - New York
PB  - AMACOM, American Management Association
KW  - Young adult consumers
KW  - Attitudes
KW  - Generation Y
KW  - Target marketing
KW  - Consumer behavior
KW  - Consumidores jóvenes
KW  - Actitudes
KW  - Comportamiento del consumidor
N1  - Includes bibliographical references (pages 179-191) and index; Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
ER  -