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  <titleInfo>
    <title>Guide des techniques promotionnelles</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ingold, Philippe</namePart>
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    <place>
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    <publisher>Librairie Vuibert</publisher>
    <dateIssued>2000</dateIssued>
    <edition>2a  ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>221 p. : ill. ; 21 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philippe Ingold.</note>
  <note>Sur la couv. : Concepts de base, carnet d'adresses, 80 techniques en fiches.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <classification authority="lcc">HF 5438.25 I53g 2000</classification>
  <identifier type="isbn">2711774821</identifier>
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