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  <titleInfo>
    <nonSort>The </nonSort>
    <title>persuasive manager</title>
    <subTitle>communication strategies for 21st century managers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Monippally, M. M.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="corporate">
    <namePart>Indian Institute of Management, Ahmedabad</namePart>
  </name>
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  <originInfo>
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      <placeTerm type="code" authority="marccountry">ii</placeTerm>
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    <place>
      <placeTerm type="text">Noida, India</placeTerm>
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    <publisher>Random House India</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xvi, 259 p.: 20cm.</extent>
  </physicalDescription>
  <tableOfContents>Pays to be a persuasive manager --- The basics of persuasion --- The persuasive Boss --- The persuasive subordinate --- The peersuasive peer --- The persuasive vendor --- The persuasive speaker --- The persuasive writer --- The ethical persuader --- The resistant persuadee .</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">M. M. Monipally.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Persuasion (Psychology)</topic>
  </subject>
  <classification authority="lcc">HF 5438.25 M744p 2010</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Business Books / Strategies for Success</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9788184001495</identifier>
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    <recordChangeDate encoding="iso8601">20230410115621.0</recordChangeDate>
    <recordIdentifier>107937</recordIdentifier>
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