TY  - BOOK
AU  - Monippally,M.M.
ED  - Indian Institute of Management, Ahmedabad
TI  - The persuasive manager: communication strategies for 21st century managers 
SN  - 9788184001495
AV  - HF 5438.25 M744p 2010
PY  - 2010///
CY  - Noida, India
PB  - Random House India
KW  - Selling
KW  - Persuasion (Psychology)
N1  - Pays to be a persuasive manager --- The basics of persuasion --- The persuasive Boss --- The persuasive subordinate --- The peersuasive peer --- The persuasive vendor --- The persuasive speaker --- The persuasive writer --- The ethical persuader --- The resistant persuadee
ER  -