TY - BOOK AU - Klososky,Scott TI - Manager's guide to social media SN - 9780071754330 (alk. paper) AV - HF 5549.5 K66m 2011 U1 - 006.7024 PY - 2011/// CY - New York PB - McGraw-Hill KW - Personal Internet use in the workplace KW - Social media KW - Information technology KW - Management KW - Social aspects KW - Online social networks in business KW - Internet KW - Uso KW - Redes sociales en línea KW - Tecnología de la información KW - Administración N1 - Includes index; Social technologies: an introduction -- Social technology and the organization -- Setting the tone: social tech from a leadership perspective -- Managing the use of social tools -- Selecting the best social tech tools -- Managing your online reputation -- Building rivers of information -- Managing the organizational voice -- Social tools and virtual teams -- Managing social tech by the numbers -- Integrating social tech with velocity -- The future of managing social tech ER -