Persuasive writing
how to harness the power of words
Frederick, Peter.
creator
text
enk
Harlow
Prentice Hall
2011
monographic
eng
xii, 194 p. : ill. ; 22 cm.
A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
What is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts.
Peter Frederick.
Includes index.
HF 5718.3 F852p 2011
808
0273746138 (pbk.)
DLC
110407
20230410115633.0
123998