TY  - BOOK
AU  - Frederick,Peter
TI  - Persuasive writing: how to harness the power of words 
SN  - 0273746138 (pbk.)
AV  - HF 5718.3 F852p 2011
U1  - 808 
PY  - 2011///
CY  - Harlow
PB  - Prentice Hall
N1  - Includes index; What is persuasive writing? --  Tools for persuasive writing --  Persuasion : beyond logic --  Commercial break : advertisement slogans --  Conciseness equals clarity --  Verbs equal vigour --  Mistakes --  Planning and structuring --  Layout, fonts and formatting --  Tips for common documents --  Persuasion : the dark arts
N2  - A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents
ER  -