Boyd, Harper W. <br/><br/>
Promotion: A behavioral view / 
[by] Harper W. Boyd, Jr. [and] Sidney J. Levy. 
 - Englewood Cliffs, N.J., :  Prentice-Hall,  [1967] 
 - 115 p.  illus.  23 cm. 
 - Prentice-Hall foundations of marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>67018911  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Communication.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821  / B789p 1967 
<br/><br/><label>Dewey Class. No.: </label>659.1