TY  - BOOK
AU  - Boyd,Harper W.
AU  - Levy,Sidney J.
TI  - Promotion: A behavioral view
T2  - Prentice-Hall foundations of marketing series
AV  - HF 5821 B789p 1967
U1  - 659.1 
PY  - 1967///]
CY  - Englewood Cliffs, N.J.,
PB  - Prentice-Hall
KW  - Sales promotion
KW  - Communication
KW  - Advertising
N1  - Includes bibliographical references
ER  -