00987cam a2200325Mu 4500 77640 20230410115634.0 040525s2000 us 000 0 eng d (OCoLC)ocn495869485 A1A A1A 0324006616 9780324006612 (OCoLC)495869485 HF 5821 O35a 2000 659.1 21 O'Guinn, Thomas C. Advertising / Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik. 2nd ed. Cincinnati : South-Western College Pub., c2000. 694p. : col.,ill.:29cm. Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses": p. 649-654. Advertising. Advertising media planning. Allen, Chris T. Semenik, Richard J. lcc bk ccruz C0 DRFGD 45140 45140 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5821 O35a 2000 00000066292 2018-10-24 00:00:00 1 2018-10-24 bk