Persuasive imagery :  a consumer response perspective / 
edited by Linda M. Scott, Rajeev Batra. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2003. 
 - xxi, 436 p. :  ill. (some col.) ;  24 cm. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805842020 (alk. paper) 
<br/><br/><label>LCCN: </label>2002021630 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Persuasion (Psychology)<br/>Imagery (Psychology)
<br/><br/><label>LC Class. No.: </label>HF 5822  / P467 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9