TY  - BOOK
AU  - Scott,Linda M.
AU  - Batra,Rajeev
TI  - Persuasive imagery: a consumer response perspective 
SN  - 0805842020 (alk. paper)
AV  - HF 5822 P467 2003
U1  - 659.1/01/9 19
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Advertising
KW  - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Imagery (Psychology)
N1  - Includes bibliographical references and indexes
ER  -