TY  - BOOK
AU  - Wells, William
AU  - Burnett, John \ Moriarty, Sandra
TI  - Advertising: principles and practice 
SN  - 0130872180
AV  - HF 5823 W456a 2000 
PY  - 2000///
CY  - New Jersey
PB  - Prentice Hall
ER  -