00865cam a2200253Ka 450000100070000000500170000700800410002402000220006503500210008705000240010808200120013210000200014424501180016425000120028226000470029430000460034150400600038765000170044765000220046465000390048665000160052565000250054165000450056610087220230410115635.0070903s2008    si a     b    001 0 eng d  a9810678886 (pbk.)  a(OCoLC)16686776514aHF 5823bA311c 200800a659.1321 aAitchison, Jim.10aCutting edge advertising :bhow to create the world's best print for brands in the 21st century /cJim Aitchison.  a3rd ed.  aSingapore :bPearson/Prentice Hall,c2008.  axix, 451 p. :bill. (some col.) ;c23 cm.  aIncludes bibliographical references (p. 439) and index. 0aAdvertising. 0aAdvertising copy. 0aAdvertising layout and typography. 4aPublicidad. 4aPublicidad de copia. 4aDisposicion publicitaria y topografía.