<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01114cam a2200349Ka 4500</leader>
  <controlfield tag="001">100872</controlfield>
  <controlfield tag="005">20230410115635.0</controlfield>
  <controlfield tag="008">070903s2008    si a     b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9810678886 (pbk.)</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000042547521</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NZ1</subfield>
    <subfield code="b">12534062</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">321529316</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)166867765</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">HF 5823</subfield>
    <subfield code="b">A311c 2008</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">659.132</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Aitchison, Jim.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Cutting edge advertising :</subfield>
    <subfield code="b">how to create the world's best print for brands in the 21st century /</subfield>
    <subfield code="c">Jim Aitchison.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">3rd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Singapore :</subfield>
    <subfield code="b">Pearson/Prentice Hall,</subfield>
    <subfield code="c">2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 451 p. :</subfield>
    <subfield code="b">ill. (some col.) ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 439) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising copy.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising layout and typography.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Publicidad.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Publicidad de copia.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Disposicion publicitaria y topograf&#xED;a.</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">YBP Library Services</subfield>
    <subfield code="b">YANK</subfield>
    <subfield code="n">100515906</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="946" ind1=" " ind2=" ">
    <subfield code="a">FHM</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
    <subfield code="a">C0</subfield>
    <subfield code="b">DRFGD</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">45157</subfield>
    <subfield code="d">45157</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CS</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">CS</subfield>
    <subfield code="d">2023-04-10</subfield>
    <subfield code="h">1</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5823 A311c 2008</subfield>
    <subfield code="p">00000094316</subfield>
    <subfield code="r">2018-10-24 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-24</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
