TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge advertising: how to create the world's best print for brands in the 21st century 
SN  - 9810678886 (pbk.)
AV  - HF 5823 A311c 2008
U1  - 659.132 
PY  - 2008///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - Advertising
KW  - Advertising copy
KW  - Advertising layout and typography
KW  - Publicidad
KW  - Publicidad de copia
KW  - Disposicion publicitaria y topografía
N1  - Includes bibliographical references (p. 439) and index
ER  -