Berman, Margo,  1947- <br/><br/>
Street-smart advertising :  how to win the battle of the buzz / 
Margo Berman. 
 - Lanham, Md. :  Rowman & Littlefield Publishers,  2007. 
 - xii, 237 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 231-232) and index. 
<br/><br/>Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. 
<br/><br/><label>ISBN: </label>0742541363 (cloth : alk. paper) 0742541371 (pbk. : alk. paper) 9780742541368 (cloth : alk. paper) 9780742541375 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2006016643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Commercial art.<br/>Graphic design (Typography)<br/>Advertising media planning.<br/>Publicidad<br/>Arte comercial<br/>Diseño gráfico (tipografía)<br/>La planificación de medios publicitarios<br/>Creation (Literary, artistic, etc.)
<br/><br/><label>LC Class. No.: </label>HF 5823  / B516s 2007 
<br/><br/><label>Dewey Class. No.: </label>659.1