01891cam a22003974a 4500 104232 20230410115635.0 060518s2007 mdua b 001 0beng 14381222 2006016643 0742541363 (cloth : alk. paper) 0742541371 (pbk. : alk. paper) 9780742541368 (cloth : alk. paper) 9780742541375 (pbk. : alk. paper) (OCoLC)ocm69104318 DLC DLC BAKER C#P YDX YDXCP DLC HF 5823 B516s 2007 659.1 Berman, Margo, 1947- Street-smart advertising : how to win the battle of the buzz / Margo Berman. Lanham, Md. : Rowman & Littlefield Publishers, 2007. xii, 237 p. : ill. ; 24 cm. Includes bibliographical references (p. 231-232) and index. Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Advertising. Commercial art. Graphic design (Typography) Advertising media planning. Publicidad Arte comercial Diseño gráfico (tipografía) La planificación de medios publicitarios lcc bk FHM Creation (Literary, artistic, etc.) 45161 45161 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5823 B516s 2007 00000096648 2018-10-24 00:00:00 1 2018-10-24 bk