how to win the battle of the buzz Berman, Margo 1947- creator text bibliography biography mdu Lanham, Md Rowman & Littlefield Publishers 2007 monographic eng

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xii, 237 p. : ill. ; 24 cm. Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Margo Berman. Includes bibliographical references (p. 231-232) and index. Advertising Commercial art Graphic design (Typography) Advertising media planning Publicidad Arte comercial Diseño gráfico (tipografía) La planificación de medios publicitarios Creation (Literary, artistic, etc.) HF 5823 B516s 2007 659.1 0742541363 (cloth : alk. paper) 0742541371 (pbk. : alk. paper) 9780742541368 (cloth : alk. paper) 9780742541375 (pbk. : alk. paper) 2006016643 DLC 060518 20230410115635.0 104232