Bernheim, Francois. <br/><br/>
Guide de la publicité et de la communication / 
Francois Bernheim. 
 - [Paris] :  Larousse,  2004. 
 - 335 p. :  ill. (chiefly col.) ;  23 cm. 
 - Stratégies .
 - Stratégies (Larousse (Firm)) .
<br/><br/>Includes bibliographical references (p. 529) and index. 
<br/><br/><label>ISBN: </label>2035052750 
<br/><br/><label>LCCN: </label>2004545724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / B527g 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1