@book{45171,
	author = {Jaffe, Joseph,},
	title = {Life after the 30-second spot :},
	publisher = {John Wiley & Sons,},
	year = {c2005.},
	address = {Hoboken, N.J. :},
	url = {http://www.loc.gov/catdir/toc/ecip055/2005000050.html}
}