01364cam a22003494a 4500 28332 20230410115635.0 050103s2005 nyua b 001 0 eng 13829626 acquire 2 shelf copies policy default lcc bk 2005000050 0471718378 (cloth) DLC DLC DLC pcc HF 5823 J23l 2005 659.1 22 Jaffe, Joseph, 1970- Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe. Hoboken, N.J. : John Wiley & Sons, c2005. xix, 284 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising Psychological aspects. Customer relations. Target marketing. Advertising Technological innovations. Interactive marketing. Non-traditional advertising. Table of contents only http://www.loc.gov/catdir/toc/ecip055/2005000050.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html 45171 45171 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5823 J23l 2005 00000029191 2018-10-24 00:00:00 1 2018-10-24 bk