energize your brand with a bold mix of alternatives to traditional advertising Jaffe, Joseph 1970- creator text bibliography nyu Hoboken, N.J John Wiley & Sons c2005 2005 monographic eng

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xix, 284 p. : ill. ; 24 cm. Joseph Jaffe. Includes bibliographical references and index. Advertising Psychological aspects Customer relations Target marketing Advertising Technological innovations Interactive marketing Non-traditional advertising. HF 5823 J23l 2005 659.1 0471718378 (cloth) 2005000050 http://www.loc.gov/catdir/toc/ecip055/2005000050.html http://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html http://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html http://www.loc.gov/catdir/toc/ecip055/2005000050.html http://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html http://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html DLC 050103 20230410115635.0 28332