00741cam a2200241Ma 45000010006000000050017000060080041000230350023000640400013000870200022001000200025001220350020001470500024001671000025001912450057002162500012002732600047002853000048003324400025003805040056004055460021004616500017004825161820230410115635.0030106s2001    sp af    b    000 0 spa d  a(OCoLC)ocm51683565  aOCPcOCP  a8434412853 (pbk.)  a9788434412859 (pbk.)  a(OCoLC)5168356514aHF 5823bL579m 20011 aLeón, José Luis.10aMitoanálisis de la publicidad /cJose Luis León.  a1.a ed.  aBarcelona :bEditorial Ariel, S.A.,c2001.  a189 p., [20] p. of plates :bill. ;c23 cm. 0aAriel comunicación  aIncludes bibliographical references (p. [181]-189).  aText in Spanish. 0aAdvertising.