@book{45185,
	author = {Pricken, Mario.},
	title = {Creative strategies :},
	publisher = {Thames & Hudson,},
	year = {2010.},
	address = {London ;},
	note = {Originally published in German  under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.}
}