01446cam a2200361 a 4500 111541 20230410115636.0 100223s2010 enka 000 0 eng c 16102134 acquire 2 shelf copies policy default lcc bk 2010923354 GBB067211 bnb 015566295 Uk 1008595004 DE-101 9780500515402 (hbk.) 0500515409 (hbk.) (OCoLC)ocn601100978 UKM UKM BTCTA YDXCP BWK SINLB CDX BWX OKU TXA YBM GWDNB DLC eng ger HF 5823 P947c 2010 Pricken, Mario. Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. London ; New York : Thames & Hudson, 2010. 311 p. : col. ill. ; 27 cm. Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. Includes bibliographical references (p. 309-311) and index. Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. Creativity in advertising. Advertising campaigns. Aptitud creadora en publicidad. Campañas publicitarias. 45185 45185 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5823 P947c 2010 00000104702 2018-10-24 00:00:00 1 2018-10-24 bk