idea management for marketing, advertising, media and design Pricken, Mario. creator text enk London New York Thames & Hudson 2010 monographic eng ger

print

311 p. : col. ill. ; 27 cm. Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. Mario Pricken. Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. Includes bibliographical references (p. 309-311) and index. Creativity in advertising Advertising campaigns Aptitud creadora en publicidad Campañas publicitarias HF 5823 P947c 2010 9780500515402 (hbk.) 0500515409 (hbk.) 2010923354 UKM 100223 20230410115636.0 111541