TY  - BOOK
AU  - Pricken,Mario
TI  - Creative strategies: idea management for marketing, advertising, media and design 
SN  - 9780500515402 (hbk.)
AV  - HF 5823 P947c  2010
PY  - 2010///
CY  - London, New York
PB  - Thames & Hudson
KW  - Creativity in advertising
KW  - Advertising campaigns
KW  - Aptitud creadora en publicidad
KW  - Campañas publicitarias
N1  - Originally published in German  under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009; Includes bibliographical references (p. 309-311) and index; Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces
ER  -