<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01125cam a2200337   4500</leader>
  <controlfield tag="001">12173</controlfield>
  <controlfield tag="005">20230410115636.0</controlfield>
  <controlfield tag="008">060907n1997    ilu                 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0844234486</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="9">funglode12269</subfield>
  </datafield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   97017534 </subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocm37004395</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0844234486</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780844234489</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0809231778</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780809231775</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)37004395</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">HF 5823</subfield>
    <subfield code="b">R364n 1997</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">659</subfield>
    <subfield code="2">21</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Rein, Irving J.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">High visibility :</subfield>
    <subfield code="b">the making and marketing of professionals into celebrities /</subfield>
    <subfield code="c">Irving Rein, Philip Kotler, Martin Stoller.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Lincolnwood, Ill. :</subfield>
    <subfield code="b">NTC Pub. Group,</subfield>
    <subfield code="c">1997.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiii, 346 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Publicity.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Stoller, Martin R.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/mh041/97017534.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/description/mh041/97017534.html</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">45188</subfield>
    <subfield code="d">45188</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CS</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">CS</subfield>
    <subfield code="d">2018-10-24</subfield>
    <subfield code="h">1</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5823 R364n 1997</subfield>
    <subfield code="p">00000010918</subfield>
    <subfield code="r">2018-10-24 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-24</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
