TY  - BOOK
AU  - Rein,Irving J.
AU  - Kotler,Philip
AU  - Stoller,Martin R.
TI  - High visibility: the making and marketing of professionals into celebrities 
SN  - 0844234486
AV  - HF 5823 R364n 1997
U1  - 659 21
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Pub. Group
KW  - Publicity
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/mh041/97017534.html
UR  - http://www.loc.gov/catdir/description/mh041/97017534.html
ER  -