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  <titleInfo>
    <title>Creatividad y comunicación persuasiva</title>
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  <name type="personal">
    <namePart>Ricarte Bescós, José María.</namePart>
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    <place>
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    <place>
      <placeTerm type="text">Bellaterra</placeTerm>
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    <place>
      <placeTerm type="text">Castelló de la Plana</placeTerm>
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    <place>
      <placeTerm type="text">Barcelona</placeTerm>
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    <publisher>Universitat de Valéncia, Servei de Publicacions</publisher>
    <publisher>Universitat Autónoma de Barcelona, Servei de Publicacions</publisher>
    <publisher>Publicacions de la Universitat Jaume I</publisher>
    <publisher>Universitat Pompeu Fabra</publisher>
    <dateIssued>1999</dateIssued>
    <edition>2a ed., corr.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>234 p. : il. ; 24 cm.</extent>
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  <note type="statement of responsibility">José M. Ricarte.</note>
  <note>ISBN Universitat Autónoma de Barcelona: 84-490-1787-4. -- ISBN Universitat Jaume I: 84-8021-220-9. -- ISBN Universitat Pompeu Fabra: 84-88042-29-9.</note>
  <subject>
    <topic>Creatividad.</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
    <topic>Aspectos psicológicos.</topic>
  </subject>
  <classification authority="lcc">HF 5823 R488c1999</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Aldea global ; 4</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8437042119</identifier>
  <identifier type="isbn">9788437042114</identifier>
  <identifier type="isbn">8449017874</identifier>
  <identifier type="isbn">8480212209</identifier>
  <identifier type="isbn">8488042299</identifier>
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    <recordIdentifier>43101</recordIdentifier>
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