01984cam a22004334a 4500 70315 20230410115636.0 030512s2003 nyu 001 0 eng 2003053159 (OCoLC)ocm52258285 DLC DLC VFY BAKER BTCTA LVB YDXCP BNO 0312318596 9780312318598 NZ1 7705292 AU@ 000024660202 (OCoLC)52258285 pcc HF 5823 R758h 2003 659.1 Roman, Kenneth. How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. 3a ed. New York : Thomas Dunne Books/St. Martin's Press, 2003. xix, 268 p. ; 22 cm. Includes index. What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary. An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Advertising. Publicidad. Maas, Jane. Nisenholtz, Martin. Contributor biographical information http://www.loc.gov/catdir/bios/hol053/2003053159.html Publisher description http://www.loc.gov/catdir/description/hol041/2003053159.html Baker & Taylor BKTY 24.95 18.71 0312318596 0004222629 active Baker and Taylor BTCP 2003053159 YBP Library Services YANK 1997752 lcc bk C0 DRFGD 45190 45190 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5823 R758h 2003 00000060889 2018-10-24 00:00:00 1 2018-10-24 bk