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  <titleInfo>
    <title>Retórica creativa</title>
    <subTitle>programas de ideación publicitaria</subTitle>
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  <name type="personal">
    <namePart>Ruiz Collantes, Xavier.</namePart>
    <role>
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    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bellaterra</placeTerm>
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    <place>
      <placeTerm type="text">Castelló de la Plana</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Valéncia</placeTerm>
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    <publisher>Universitat Pompeu Fabra</publisher>
    <publisher>Universitat Autónoma de Barcelona, Servei de Publicacions</publisher>
    <publisher>Publicacions de la Universitat Jaume I</publisher>
    <publisher>Universitat de Valéncia, Servei de Publicacions</publisher>
    <dateIssued>2000</dateIssued>
    <edition>1a ed.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>242 p. : il. ; 24 cm.</extent>
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  <note type="statement of responsibility">F. Xavier Ruiz Collantes.</note>
  <note>ISBN Universitat Autónoma de Barcelona: 84-490-1782-3. -- ISBN Universitat Jaume I: 84-8021-293-4. -- ISBN Universitat de Valéncia: 84-370-4210-0.</note>
  <note>Bibliografía: p. 233-237.</note>
  <subject>
    <topic>Publicidad</topic>
    <topic>Lenguaje.</topic>
  </subject>
  <subject>
    <topic>Creatividad publicitaria.</topic>
  </subject>
  <classification authority="lcc">HF 5823 R934r 2000</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Aldea global ; 7</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8488042302</identifier>
  <identifier type="isbn">9788488042309</identifier>
  <identifier type="isbn">8449017823</identifier>
  <identifier type="isbn">8480212934</identifier>
  <identifier type="isbn">8437042100</identifier>
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    <recordIdentifier>43114</recordIdentifier>
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