@book{45194,
	author = {Schultz, Don E. and Barnes, Beth E.},
	title = {Strategic brand communication campaigns /},
	publisher = {NTC Business Books,},
	year = {c1999.},
	address = {Lincolnwood, Ill. :},
	edition = {5th ed.},
	note = {Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.},
	url = {http://www.loc.gov/catdir/description/mh021/00269351.html}
}