01100cam a2200313 a 4500 124804 20230410115636.0 000630s1999 ilua b 001 0 eng 00269351 0844229520 DLC DLC DLC HF 5823 S387s 1999 659.113 Schultz, Don E. Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. 5th ed. Lincolnwood, Ill. : NTC Business Books, c1999. xxi, 378 p. : ill. ; 24 cm. Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995. Includes bibliographical references and index. Advertising campaigns. Campañas publicitarias. Barnes, Beth E. Schultz, Don E. Strategic advertising campaigns. Publisher description http://www.loc.gov/catdir/description/mh021/00269351.html Table of contents http://www.loc.gov/catdir/toc/mh021/00269351.html lcc bk lmd 45194 45194 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5823 S387s 1999 00000118264 2018-10-24 00:00:00 1 2018-10-24 bk