TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
AU  - Pearce,Charles
TI  - Advertising: principles and practice 
SN  - 0130144657
AV  - HF 5823 W456a 1989
U1  - 659.1 
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - Publicidad
N1  - Includes bibliographies and index
ER  -