@book{45200,
	author = {Bly, Robert W.},
	title = {The copywriter's handbook :},
	publisher = {Henry Holt,},
	year = {2005.},
	address = {New York :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html}
}