Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - 2. ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum,  2003. 
 - xix, 185 p. :  ill. ;  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 177-180) and index. 
<br/><br/><label>ISBN: </label>0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2002035398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF 5826.5  / K19m 2003 
<br/><br/><label>Dewey Class. No.: </label>659