TY  - BOOK
AU  - Katz,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
SN  - 0805842675 (c : alk. paper)
AV  - HF 5826.5 K19m 2003
U1  - 659 21
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
N1  - Includes bibliographical references (p. 177-180) and index
ER  -