02490cam a22003614a 4500 45217 45217 BJBSDDR 20230410115637.0 ta 050121s2005 nyua b 001 0 eng 0415966760 (pb : alk. paper) spa BJBSDDR spa eng HF 5827 S678 2005 659.1/042 Social communication in advertising : consumption in the mediated marketplace / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill 3rd ed. / revised by Jacqueline Botterill. New York : Routledge, 2005. x, 683 p. : ill. ; 23 cm. Previous edition entered under William Leiss as author. Includes bibliographical references (p. 637-659) and index. Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes:* discussion of new technologies and issues, from the. Advertising Social aspects. Publicidad Aspectos sociales 2028 Publicidad 2029 Leiss, William, 1939- 2030 Kline, Stephen 2032 colaborador Jhally, Sut 2033 colaborador Botterill, Jacqueline 2034 colaborador Botterill, Jackie 2031 editora lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5827 S678 2005 00000120339 2018-10-24 00:00:00 1 2018-10-24 BK