consumption in the mediated marketplace Leiss, William 1939- Kline, Stephen colaborador Jhally, Sut colaborador Botterill, Jacqueline colaborador Botterill, Jackie editora text bibliography nyu New York Routledge 2005 3rd ed. / monographic eng spa

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x, 683 p. : ill. ; 23 cm. Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes:* discussion of new technologies and issues, from the. Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill Previous edition entered under William Leiss as author. Includes bibliographical references (p. 637-659) and index. Advertising Social aspects Publicidad Aspectos sociales Publicidad HF 5827 S678 2005 659.1/042 0415966760 (pb : alk. paper) 050121 20230410115637.0 spa