Advertising campaign planning
developing an advertising-based marketing plan
Avery, Jim
1947-
creator
text
bibliography
ilu
Chicago
Copy Workshop
2000
3rd edition
monographic
eng
264 pages : illustrations ; 24 cm.
Jim Avery.
Includes bibliographical references.
Advertising campaigns
Planning
Advertising media planning
Marketing
Planning
Campañas publicitarias
Planificación de los medios de publicidad
Planificación del mercadeo
HF 5837 A954a 2000
659.1
188722906X
9781887229067
00266880
DLC
000510
20241107151243.0
100531
eng