TY  - BOOK
AU  - Avery,Jim
TI  - Advertising campaign planning: developing an advertising-based marketing plan 
SN  - 188722906X
AV  - HF 5837 A954a 2000
U1  - 659.1 
PY  - 2000///
CY  - Chicago
PB  - Copy Workshop
KW  - Advertising campaigns
KW  - Planning
KW  - Advertising media planning
KW  - Marketing
KW  - Campañas publicitarias
KW  - Planificación de los medios de publicidad
KW  - Planificación del mercadeo
N1  - Includes bibliographical references
ER  -