01548cam a2200289 i 4500003000800000005001700008007000300025008004100028020003000069020002700099040001700126041000800143050002400151082001300175100002400188245011500212264006400327300003400391504005100425505048200476520017200958650002601130650002401156650002201180650002901202650002701231BJBSDDR20230410115637.0ta140606s2015    nyua     b    001 0 eng    a9780814434994 (hardcover)  a0814434991 (hardcover)  bspacBJBSDDR  aeng14aHF 6146bS655t 201500a659.1/111 aSmith, Mike,d1966-10aTargeted :bhow technology is revolutionizing advertising and the way companies reach consumers /cMike Smith. 1aNew York :bAMACOM/American Management Association,c[2015]  axiii, 208 p. :bill. ;c24 cm  aIncludes bibliographical references and index.  aThe congested online ecosystem --  Search engine marketing --  Auctions and the development of paid-search advertising --  The Google eclipse --  Display advertising and the advent of ad networks --  Real-time bidding and the transformation of online advertising --  How real-time bidding works --  Right media builds its ad server --  Real-time bidding in action --  The impact of data on digital advertising --  Data collection and its effect on privacy --  New technologies.  aPresents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future. 0aInternet advertising. 0aInternet marketing. 0aTarget marketing. 4aPublicidad por internet  4aMercadeo por internet