01613cam a2200313 i 4500 45231 45231 BJBSDDR 20230410115637.0 ta 140606s2015 nyua b 001 0 eng 9780814434994 (hardcover) 0814434991 (hardcover) spa BJBSDDR eng HF 6146 S655t 2015 659.1/11 Smith, Mike, 1966- Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith. New York : AMACOM/American Management Association, [2015] xiii, 208 p. : ill. ; 24 cm Includes bibliographical references and index. The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future. Internet advertising. Internet marketing. Target marketing. Publicidad por internet 2081 Mercadeo por internet 1681 lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 6146 S655t 2015 00000120346 2018-10-24 00:00:00 1 2018-10-24 BK